The Luxury Lifestyle Brand

Health is Luxury

There is no life without health. It is the most essential luxury of life and a vital foundation in our philosophy.

Liberty is the highest luxury. Freedom is a highly valued master key to unlocking the many chains of life.

A fulfilling mission makes life more meaningful. The clarity of an objective is a powerful component of luxury life.

Finding comfort in your own skin and belief in your own abilities is an unspoken symbol of strength that has been treasured for ages.

Welcome to LXLF®, the house of modern luxury. Our house is built on four-letter codes — each one a priceless luxury of life. FRDM. BLNC. PRPS. These codes, and many more, are the foundation of our philosophy.
Luxury is not what you own; it is how you live. It is HLTH in the body, DSPL in the mind, and FRDM in the soul. There are many more luxury codes to uncover. Together, they form a compass to life’s true treasures.
There is a path to mastering all of the codes. Our house is for those willing to walk the path. If these codes have spoken to you, our doors will open. Step inside and begin your journey. Your LXLF awaits.